Photographer / Director

Jim Lüning – Photography


What has driven Jim Lüning to pursue image making for over 20 years is a genuine curiosity about the world around him and a staggering case of wanderlust. Growing up in rural America and residing in one of the nations biggest cities he has taken the best lessons from each which allows him to interact as he’s an old friend with his subjects.

Jim is someone who always pushed himself creatively, has produced several travel books, a movie, written for car magazines, cooks like a chef and in his current spare time builds café racer motorcycles of stunning beauty and design. Jim is happiest getting on the first flight out with a crew and tons of gear to go someplace to solve a clients problems….that or swinging a leg over a fast bike or sitting in an overly boosted Swedish car.

Known For

Adventure, Automotive / Transportation, Landscapes / Garden, Lifestyle, Portrait, Sports / Fitness, Travel


ComED, Allstate, Orbitz, State Farm Insurance, Fisher Nuts, Illinois Tourism, Cricket, Autoweek, Ford, Walmart, Jim Beam,, UI Health, Road and Track Magazine, Chrysler, Jeep and Grassroots Motorsports