Luis was born in Maracaibo, Venezuela, where he immigrated to Texas with his family and attended the University of Texas at Austin. After graduating he moved to New York where he began his editing career, hitting the ground running working for Dennis Hayes editorial until opening the doors at jumP Editorial. Since moving to NY he has worked for both major fashion and retail clients along with major automotive companies, where he has won many awards. Luis serves on the boards for Sing For Hope, an arts charity and the Latino USA, which is a minority owned broadcasting nonprofit company. He currently lives in Tribeca and loves to travel the world.
Luis is currently represented by
ClientsZegna, Cadillac, Just Cavalli, White House Black Market, Paco Robanne, Target, Coldplay, L'Oréal, Benneton, Dior, Lexus, Puma, Rimmel, Maybelline, Beyonce, Maroon 5, Coldplay and Mick Jagger
- 2015 AICE Award Show - Coldplay’s Magic - Best Music Video
- 2012 London International Advertising Awards - Milk & Honey - Gold
- 2012 London International Advertising Awards - Moves Like Jagger - Bronze