As a true image perfectionist and Chilango by heart, Antonio, or “Toño” to his friends, began his career very young in television and student theater. Later, he studied at Tecnológico de Monterrey, where he won a contest that gave him the opportunity to be a copywriter for Ogilvy & Mather. There he developed his talent for creative advertising and learned to understand the value of ideas above everything else. In addition to commercials, he directs short films. By keeping up to date abroad, his passion for photography and good ideas, Toño has been able to direct national and international campaigns.