LBB Online Features Quriosity’s New Frito Lay Cheddar Jalapeno Spot

August 26

Little Black Book Online is an online platform that celebrates the creative works from agencies, post and production companies and brands all over the world. We are honored to have them highlight Quriosity Director, Michael Maes‘ new work for Frito Lay.

The spot itself “play[s] like a trailer for an Oscar-winning movie… transport[ing] you from caves of cheddar and valleys of jalapenos to inside the chip bag itself. Maes is no stranger to creating epic and beautifully-composed tabletop footage, and this shoot allowed for his strengths to truly shine.”

Working with Quriosity’s own editor Rob Sheppard and the top-notch effects artists at The Mill, Rob comments on the editorial process.

“It was a joy piecing this edit together, especially with the footage being so beautiful and the boards being so creative! It was a pleasure working alongside The Mill, as well. Love the collaborative process that finalized in an incredible piece.”

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