NBA2K20 x Sheldon Candis

August 20

Our newly signed Director Sheldon Candis teamed up with Luther star, Idris Elba, Luke Cage star, Rosario Dawson, and Silicon Valley star, Thomas Middleditch for the new video game trailer for NBA2K20.

Regardless of the spot advertising a video game, it follows Candis’ general directing theme- telling a story that touches on social activism. He briefly speaks on the subject, telling Deadline:

“Imagine if LeBron had went to college and he spoke out against the system when his close friend gets injured and the university pulls the kid’s scholarship. This year’s story furthers the ‘More Than An Athlete’ societal mission.”

For more about the spot from Candis and Deadline, check out the article here: