“My portrait work comes off more on the gritty side. To me what I like is to present the person the way I see they are like versus making them look the way they are expecting to look. Or to represent them as is.”
Originally from Spain, Scholz lived in different countries around the world as a child. After attending journalism school, he moved to New York City to pursue a career in commercial photography. He saw advertising as a perfect meld of his two passions: location and design. He sought to capture those beautiful landscapes all around the world some can only dream of seeing.
He began his career by assisting various successful photographers including William Rivelli. Wilhelm credits his ability to understand how to make things happen to his years as an assistant. Seeing how different photographers worked gave him the freedom to approach his own photography in a fresh way.
He has won numerous awards for his breathtaking location photography work. Yet, the turning point for him was when he made the natural leap to Director during a shoot for FCB and the Virgin Islands. When the campaign expanded to include motion mid-shoot he was asked to step in to the role of Director and has never looked back.
He currently splits his personal time between Madrid, Frankfurt and New York City. In the years to come we foresee him spending more time in Chicago exploring the beauty that is the second city.
BVI Campaign: Best Ad for Travel Advertising – FCB / New York
I love what I do. I can’t categorize it. Because I’m so passionate about. Each one is special to me.
View some of his work below:
PARTIAL CLIENT LIST
American Express, BMW, The British Virgin Islands Tourist Board, BGB, Motorola, Geo, AEG, Esso, T-Mobile, Kohler, Star Alliance, UPS, Claritin, The New York Times, American Airlines,Sprint, Bosch, The Ford Motor Company, Conde Nast Traveler, Abbott Pharmaceuticals, Miller Beer, RC Cola, Arval, Cunard, Allianz, Blue Microphones, Travesias, Javelin Blue, Umbro, Lufthansa, Ferrari, ADAC, Hilton, DeJardins Group, Ernte 23, South African Airways, The Ford Foundation, Elephant Records, Renault Fuerza Bruta, BuildNet, Alfa Romeo, Terramar Resorts, Hilton Hotels, United Airlines, Mobil Oil, John Hancock, Philip Morris, Kombucha, US Army, Michelin, ArvaEH Italia, Westwaco
Advertising Photographers Of America Award for Location Photography: Star Alliance – Young & Rubicam / New York
Moebius Awardfor Billboard: Star Alliance – Young & Rubicam / New York
Best Ad for Travel Advertising: BVI Campaign – FCB / New York
Masters Of Color Photography Award for Sports Image: FIFA / Jung von Matt – Hamburg
The British Black & White Spider Award for Documentary Work: Queensbridge Houses Project – New York
TheInternational Automotive Advertising Award: Zubi Advertising / Miami ( Booklet )
The Creative Black Book Award for bothSeries and Single Image
The Salmagundy Award for Fine Art Color Photography
Communication Arts Award for Sports Series
The 100 Year Spanish Railroad Award